Whenever we experience an economic downturn, marketing budgets are slashed. Some marketing executives I've spoken with have seen their budgets decreased as much as 35%. 35%! How could it possibly make sense to stop efforts to increase business when business is slow? When business is slow, every dollar you bring in, and every new customer needs to be fought for. Fortunately, for smart businesspeople, many companies do believe in cutting advertising in tough times. This gives you an opportunity to grow. As the larger advertisers slash ad budgets, radio stations still have inventory.
This provides an opportunity to build premium advertising schedules, in prime time slots, at a discounted price. Economic downturns provide you the opportunity to build your brand and build market share as the other brands fade away. Smaller businesses that don't advertise during a bad economy are missing a huge opportunity!! You will be rewarded with a larger market share when you come out on the other side.
If you remove your name from your customers consciousness, in time, they will forget to give you their business.
